Resources being added to the TOOLBOX regularly. Resources ranging from articles to books, weblinks, pitch information and more will be posted here, AGHEConnect, and on the blog.   Check the TOOLBOX regularly.

Oxford Economics/AARP

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​ The updated briefing paper prepared by Oxford Economics on the longevity economy.

The Longevity Economy 2016

The Silver market phenomenon:

Marketing and innovation in the aging society

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This comprehensive and thorough edited book by Kohlbacher, F. and C. Herstatt (Eds). (2011).  on developments and innovations globally may be used as a text or supplemental text for a course on the longevity economy.  Check your library to see if the e-book is available.

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Kohlbacher, F. and C. Herstatt (Eds). (2011). The Silver market phenomenon: Marketing and innovation in the aging society. Springer, DOI: 10.1007/978-3-642-14338-0, eBook ISBN: 978-3-642-14338-0, Hardcover ISBN: 978-3-642-14337-3,Softcover ISBN: 978-3-642-44604-7,Ed. Number: 2

Milken Institute Center for the Future of Aging

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​The leading global resource with a mission to improve lives and strengthen societies by promoting healthy, productive and purposeful aging

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http://aging.milkeninstitute.org/

 

Get an idea of what is going on and what is available at the Milken Institute’s Center for the Future of Aging by watching one of the Milbank Discussions.

 

The Longevity Economy: An Aging Population Creates Worldwide Market Opportunity http://www.milkeninstitute.org/events/conferences/global-conference/2012/panel-detail/3195

Grandparent Power

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Francese, P. 2009 . "A Study of the Population, Spending Habits and Economic Impact of Grandparents in the United States."

 

Grandparents.com  http://assets.grandparents.com/static/The-Grandparent-Economy-April-2009.pdf

Exciting students through a “simulated gerontology-business consultant” model

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​This article provides an example of a tried and tested method used over several years by Dr. Neal Cutler in a Silver Industries course he designed.  In this article, he provides the framework in which he developed the course and offers insights valuable to those considering new options for students. 

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Encouraging Entrepreneurship: Introducing the Longevity Economy

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​Students are offer the opportunity to participate in the AGHE Global Aging Business Pitch Competition in place of the traditional project/paper.  The attached paper is an example using a modified cross-listed entrepreneurship course previously  taught by Dr. Janice Wassel.  Students are encouraged to explore all economic sectors.

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Consider Cross-listing Your Gerontology Class

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​An example of a syllabus for gerontology class using entrepreneurship foundation principles that was offered for both business and gerontology students is provided below. This class used the Lean Launchpad and student teams. 

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Milken Institute Center for the Future of Aging

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​The leading global resource with a mission to improve lives and strengthen societies by promoting healthy, productive and purposeful aging

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http://aging.milkeninstitute.org/

 

Teaching Students about the Gig Economy

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Understanding the economy both students, older adults, and perhaps the one we’ll be entering requires keeping up on what’s new.  Take a look at these two articles on the 'gig' economy.  The first article is from the HBR written by a professor in a MBA program  and how he advises students looking for jobs. The second is from the U.S. BLS on the gig economy’s role on jobs.​

 

 

Milken Institute Center for the Future of Aging

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​The leading global resource with a mission to improve lives and strengthen societies by promoting healthy, productive and purposeful aging

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http://aging.milkeninstitute.org/

 

The Upside of Aging: How Long Life is Changing the World of Health, Work, Innovation, Policy, and Purpose

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Paul H. Irving

President, Milken Institute

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​Thought leaders provide a positive and optimistic views of the opportunities that the longevity revolution provides.   An excellent addition to any gerontologist's library.

John Wiley & Sons, Inc.

Hoboken, New Jersey

2014

 

Millennials entering the Longevity Economy 

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​Check out this article on the 30 year old entrepreneur who got into the longevity economy by watching his parents.  We won't give the story away.

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My parents got me into the longevity economy