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Can We Have it All?

This comprehensive and thorough edited book by Kohlbacher, F. and C. Herstatt (Eds). (2011). on developments and innovations globally may be used as a text or supplemental text for a course on the longevity economy. Check your library to see if the e-book is available.

Kohlbacher, F. and C. Herstatt (Eds). (2011). The Silver market phenomenon: Marketing and innovation in the aging society. Springer, DOI: 10.1007/978-3-642-14338-0, eBook ISBN: 978-3-642-14338-0, Hardcover ISBN: 978-3-642-14337-3,Softcover ISBN: 978-3-642-44604-7,Edition Number: 2

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